Marketing Ideas For Small Businesses

How do you get the word out about your business? Whether it’s services or product, you’ve got to drive customers your way. Marketing plays a very important part in driving clientele to check out what you have to offer. Traditional ideas include advertising flyers, billboards, and radio and TV ads, however traditional ideas might not be achievable when your business simply can’t afford it. Let’s take a look at some less traditional marketing tips that can be just as effective as traditional ideas.

First, show that you’re committed to service. Set a realistic deadline, but factor in an extra day. Strive to deliver your product the day before you promised it. Clients are usually happy to get their product ahead of time and will use you again.

If you can, offer a gift basket with either your product or a coupon for a service. Have clients drop their business card in a bowl or take names online at your website. Have a drawing once a month. Also, if you can, work in gift baskets on lesser known themes such as St. Patrick’s Day or National Secretary Week.

Establish a catalog, one hard copy and one online, highlighting your product or services. Get your friends and family to pass it along. Word of mouth is inexpensive and nothing means more to a potential client than a glowing recommendation from someone they know.

Make yourself available after hours. By revamping your work schedule to take calls at night, you could double your income. Nine-to-five workers come home and are looking to take care of their errands or personal business in the evening hours. By being available at later times, you open yourself up to a range of clients you might not have had before.

Have your business accept credit cards. Offering payment options attracts clients and the payments are prompt.

Instead of taking a potential client out to lunch, try breakfast. It’s usually less expensive and most clients appreciate the invitation to have a meeting with you.

Remember a smile and a positive reminder go far. Take a coffee drive through – most baristas service you with a smile and leave you with a friendly, “See you tomorrow.” Good service is marketing in itself.

Keep in mind quick service leads to happy customers and increased profits, but don’t skimp on your product or service. You might want to tailor marketing for slower days. For example, if you’re a car wash business and Wednesdays is usually a slow day, offer fast service.

Remember most customers usually take their small children with them. If you’re a quick car oil lube business for example, you might want to set up a place for children with a TV, table, toys, or coloring books. This helps to keep the kids entertained while their parents can take care of business.

Do a little extra. If you’re a cookie business, set out a dish of cookies for customers to nibble on. If you provide a service, offer a tip the customer might find useful. Word of mouth marketing ideas can be as effective driving traffic to your establishment as traditional marketing and less expensive. Not only that, it leaves your customer feeling like they’ve been personally taken care of and that leads to repeat business.